BRAND: ROADRUNNER RIFLE REST

RoadRunner Rifle Rest is a company that caters to outdoor enthusiasts seeking precision in hunting and photography experiences. Offering a simple yet ingenious solution, RoadRunner Rifle Rest is a device that seamlessly attaches to the side of most trekking poles, transforming it into a sturdy platform.

The main goal of this project was to craft a vast and colorful visual identity that would capture the essence of the brand's future while paving the way for its growth. However, before immersing myself in the visual representation, it was crucial to delve into the origin of the name RoadRunner Rifle Rest.

The genesis of RoadRunner Rifle Rest lies in my client's profound experiences at the RoadRunner Ranch in the tranquil landscapes of the Texas Hill Country. Here, amidst the serene beauty under dark, star-studded skies, he discovered a sanctuary for his soul and forged an unbreakable bond with nature. This ranch, teeming with iconic roadrunners, became the backdrop for his initiation into hunting—a transformative journey marked by intense emotions and invaluable lessons.

Inspired by the resilient spirit of these ground-dwelling birds and the memories of his inaugural hunting escapade, the name "RoadRunner Rifle Rest" was born. Just as the roadrunners expertly navigate their terrain with speed and precision, this shooting platform promises stability and accuracy for outdoor enthusiasts, encapsulating the essence of adventure and the pursuit of excellence.

In an industry where branding often follows a familiar pattern, we sought to break the mold by introducing a vibrant and contemporary visual identity. Our initiative encompassed everything from crafting a distinctive logo to establishing a dynamic design language and comprehensive brand system. This system is designed to seamlessly integrate across various platforms, empowering designers, developers, and printers alike to deliver consistent and compelling brand experiences.

Role: Brand Identity | Concept Development | Illustration | Packaging | Print | Tradeshows