Project type: Event branding and environmental graphics
Event: Channel Partners Conference and Expo
Team: Lead designer, Jennifer Wanderer

RingCentral needed a trade show booth that could scale with future growth, support a sixteen‑foot video wall and stay within a tight budget. With a lean internal team, I took full ownership of the project from concept and creative direction to vendor coordination and on‑site supervision.

The company needed a booth that was functional, scalable and aligned with the brand. The team lacked dedicated event resources, so I became the point person across creative, production and operations while ensuring the booth could evolve into a larger, more immersive presence over time.

I led the development of a scalable experiential brand system that unified RingCentral’s presence across national Channel Partner events. The system balanced enterprise clarity with high‑impact environmental design, ensuring that every touchpoint supported partner engagement and reinforced the brand’s value in a crowded show floor environment.

• Environmental brand system: Built a modular visual framework that adapted to different booth sizes and event tiers while maintaining a consistent brand presence.

• Spatial hierarchy and messaging: Defined a clear structure for signage, product messaging, and partner narratives to guide traffic flow and support sales conversations.

• Lighting and material direction: Established lighting cues, material palettes, and structural accents that elevated visibility and created a cohesive brand experience.

• Cross‑team alignment: Collaborated with Channel, Events, and Product Marketing teams to translate campaign messaging into spatial storytelling and demo‑ready environments.

• Asset system and production: Delivered a comprehensive asset library that included large‑format graphics, motion surfaces, demo screens, and environmental templates to streamline production across vendors and event cycles.