Robert Murphy, Content Marketing Director
Jennifer Wanderer, Visual Design Manager, Lead Senior Designer

https://www.ringcentral.com/

The existing podcast series functioned as an audio only asset which made it hard for customers to find episodes, understand themes or see the value of the content. RingCentral was already a public company at this point but the team still operated with a startup mindset which created a fast pace and a need for systems that could scale. The campaign required a structure that translated abstract topics into an accessible branded experience across digital and physical touchpoints.

Create a unified creative system that clarified the narrative of the podcast, improved discoverability and guided customers through the content with more intention. The system needed to work across digital and physical channels while staying aligned with RingCentral’s brand and content strategy.

The campaign was developed as a visual system that combined interactive digital storytelling with a tactile direct mail experience.

Storyboard and creative direction:
A narrative storyboard aligned visuals, messaging and pacing with the themes of the podcast.

Interactive landing page:
A parallax scrolling landing page concept introduced animation, video integration and structured content to create a more immersive experience.

Animation:
Simple animations highlighted key sections of the landing page and supported the visual storytelling.

Direct mailer:
A multi panel die cut mailer unfolded to reveal the campaign narrative and podcast highlights. The piece measured 4 by 6 to avoid additional postage costs and was produced on satin coated stock for a premium feel.

Campaign cohesion:
All digital and physical components worked together to spark curiosity, drive podcast sign ups and create a unified and visually engaging experience.